Usability

Many developers create a product without taking into mind the average John Doe user. While they have a solid understanding of the website or application, strong computer skills, and know the back and front end of the website, the average client does not. This is why developers are usually not the best people to test the usability of a website/application.

With a completely fresh perspective and a new set of eyes on the project, Sharon Ideas will come in and give you the feedback on what the average client experiences. What may seem like a logical series of steps through an application to you may be highly confusing to a them. While you may know that if you click on a certain link it takes you back to a previous step, your clients may not have that knowledge. When a developer looks at a webpage, they know exactly where you should click next, but do your customers see that? If you are selling a product or service on your website, do you have a link to purchase it no matter where they are on that site? Is it easy to back track? Find help? Contact you? Where are you losing customers through the cracks just because they cannot figure out the application? What items on your website are not user friendly and may be driving potential customers elsewhere? Do you have a high bounce rate off of a particular web page?

This is where Sharon Ideas can give you valuable insight into what works and what doesn’t.  We check for the overall usability: is it straight forward? Is it easy to find what you’re looking for? Is the application understandable without having to click on help for each step? Can they create an account or download the product without having to pull their hair out? Is help easily available for all steps? This is all information that Sharon Ideas can assess and document.

Usability is one of the most important goals of any development cycle, and bringing in a fresh pair of eyes to give you that valuable feedback will be the difference between an excellent website/application or a mediocre one.